Jack Wolfskin x Highsnobiety
We are all born naked and howling. Two German-based cultural pioneers and designers – the outdoor performance apparel and gear brand Jack Wolfskin that has outfitted wilderness adventures since the ’80s, and Highsnobiety, the media platform that defines style – put their collective minds together to create a limited-edition capsule that defies convention while maintaining classic outdoor design with premium weather protection. The partnership is in alignment with the launch of the Highsnobiety Sports channel.
Launching May 11, 2022, the collection spans from jackets and caps in contemporary colors to an assortment of bags, rucksacks, and pouches. Consistent with Jack Wolfskin’s heritage, sustainably conscious manufacturing and materials, durability and lifelong performance were prioritized throughout the design process. Highsnobiety’s visionaries provided additional hits and features that give the collection a distinct personality.
The limited collection is inspired by classic Gorpcore styling in reverence to the trail mix of raisins and peanuts that is a staple on outdoor excursions, with an aesthetic that is practical, utilitarian, technical and made for multi-season use. Though fun in nature, the line stays true to Jack Wolfskin’s roots with unrivaled German design and performance features. All seven styles are created exclusively with waterproof breathable Texapore Ecosphere technology, made with 100% recycled and reused materials.
Product testing for the collection went beyond the typical walk in the woods with The Ultimate Geartest. Driven by the Gorpcore movement’s obsession with technical details and performance, the garments were put through extreme, dramatic and ultimately humorous methods of use to earn credibility in outdoor and city situations. But that was just the beginning. The Jack Wolfskin x Highsnobiety collaboration places the community at the forefront of the launch with an initiative to get more people to experience the outdoors through their own means and style. A communal hiking adventure through Runyon Canyon in West Hollywood at 7:30 a.m. on May 11 will mark the launch of this collection in tandem with the opening of the Highsnobiety Sports HQ in Los Angeles.
“When our team began discussing the ideal collaborative partner to continue our path, HIGHSNOBIETY made perfect sense,” said Mokhtar Benbouazza, Jack Wolfskin’s Vice President of Marketing & Digital. “Anyone who is committed to the Highsnobiety media brand cherishes quality and has a keen interest in the technical aspects of clothing. The collaboration inspired us to create some of our most forward designs, but more importantly, it has sparked the start of a hybrid community that will encourage more discovery in the outdoors. We have developed new products for new discoverers while staying true to ourselves.”
Products will be available in the Highsnobiety online shop worldwide, launching May 11, as well as in the Highsnobiety pop up shop in Silver Lake, Los Angeles, opening May 10 for two weeks.
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